Frequently asked questions
The questions people ask most, answered straight. If yours isn't here, ask us on the Start page and we'll answer it.
Getting started
How do we start?
Answer the eight questions on the Start page. Tell us what your business does, who you want to attract, and which package you're leaning toward, or say you're not sure. We turn your answers into four home page directions, then set up a call to walk you through them and recommend a package.
How long does a site take?
Most sites launch four to six weeks after kickoff. The biggest variable is how quickly you reply at each stage. Range depends on how many arms the business has, and the quote says how long.
What do you need from me?
Accurate information about your business, a pick from the four directions we show you, and your photos and logo. On Presence you also supply the copy. From Growth up, we write it, after one call to get your tone right.
Do we have to meet?
Not on Presence. Growth and Range get a kickoff call and a check-in at each stage. Agile gets a check-in every two weeks during the build and a strategy meeting every month after launch. Nothing else is a meeting unless you want it to be.
How does the build actually work?
Three stages. First we send one page with four different home page designs on it, and you pick the direction that fits your business. Then we lay out every page in placeholder text so you can check the site has everything it needs. Then the words and photos go in, you send your changes in one go, and we launch.
Why is the text nonsense in the layout stage?
Because stage two is about the shape of the site, not the wording. If we dropped in stand-in headlines and stock photos, you'd spend the review reacting to words that aren't written yet. Outlined boxes and placeholder text keep the question simple: does the site have every page it needs?
How many rounds of changes do I get?
One at each stage, three in total. That covers a style you don't like, a page we laid out wrong, and anything off in the finished site. Reopening a stage after it's closed is quoted in writing before we start.
Picking a package
Which package is right for me?
If people already find you and just need somewhere to land, Presence. If you want customers to find you through Google and can say in a few words what they'd search, Growth. If your offering is new or still taking shape and nobody is searching for it in a tidy phrase yet, Agile. If you're really several businesses under one roof, Range. Tell us on the Start page and we'll say which one, and why not the ones either side of it.
Why does Agile cost more than Growth?
It isn't the same build. There's no search playbook for what you do yet, so more research goes into every page, we test where it matters, and we build the site so we can change the strategy later without tearing out what works. Then we stay in it with you, with a meeting every month. The price is more of us, not a penalty for being unusual.
Why doesn't Range have a fixed price?
Because it's several businesses in one, and we price each arm on its own. We publish the floor, starting at $4,200 to build and starting at $490 a month, and quote the rest after one conversation.
Can I start with Presence and move up later?
Yes. But moving to Growth means restructuring the site around the research, not adding a page, so it's a real piece of work. If you're likely to want search within a year, start on Growth. Moving down happens at your renewal date.
Do you build sites without a monthly plan?
No. A site nobody maintains slowly stops being useful, and keeping it useful is the thing we actually sell. Every build comes with the monthly that keeps it running.
Someone else is much cheaper with nothing up front. What's the difference?
Usually that's a template from a portfolio, edited to fit you, on a shared platform. Ours is designed for your business from scratch, and from Growth up the whole structure comes from research into the searches you want to win. If a template is all you need, that's a fine option and we'll say so.
Paying
What does the monthly cover?
On every package: hosting, maintenance, monitoring, the changes you send us, and a plain-English summary every quarter. Presence includes one change a month. Growth adds search monitoring and updates to pages tied to your search goals. Agile adds a strategy meeting every month, ongoing research, and tests. Range is scoped per arm in the quote.
Is the monthly just hosting?
No. Hosting is one small line inside it. The rest is maintenance, monitoring, the changes you send, and from Growth up, the search work that keeps the site showing up.
Can I pay over time?
Yes. The standard is half the build at kickoff and half at launch. Or spread the build over twelve monthly payments of nine percent of the build price, on any package. The monthly fee starts the day the site goes live.
Am I locked into a contract?
Every package runs on a 12-month term from launch and renews a year at a time unless you tell us otherwise before it ends. You can cancel mid-term with 30 days' notice, but the months left in that term are still due. The 12 months exist because the work is planned as a year, not because we want to hold on to you.
What happens if I stop?
Your domain is yours and your content is yours. We'll help you move them wherever you're going. The site itself comes offline at the end of the term, and we hand over the code.
The work
Is this just an AI writing my site?
No. From Growth up, before a page is written we study what your ideal customer actually types into Google, look at who shows up for those searches now and why, and plan the site around it. Then we write to that plan, in your tone, after a call with you. Tools help us move faster. The judgment is ours.
Who writes the copy?
On Presence, you provide the words and we edit and place them. From Growth up, we write the copy for your core pages around the research. Either way you see it before it goes live.
What if I don't have copy?
From Growth up that's already covered, because writing the core pages is part of the build. On Presence, if there's nothing to work from, we can write it from scratch and quote that in writing first, or you can move up to Growth.
Do I have to switch off the tools I already use?
No. We build around what's working: your booking link, your inquiry email, your Instagram, your CRM. Nothing gets ripped out.
Can I update the site myself?
No, and that's on purpose. You send us the copy or the photo, we make the change. Nothing to learn, nothing to break. Presence includes one change a month; the others cover a few.
I've been burned by a web guy before.
Fair. Tell us what happened. Then we'll tell you exactly what we deliver, at each of the three stages, and when. Everything is written down in the agreement before any money moves, including what isn't included.
Extras and ownership
What if I need a new page?
A standard page is $150. A research-informed search page, on Growth, Agile or Range, is $225. An extra change beyond what your monthly covers is $60. If what you need is more strategy rather than more pages, we'll move you to the package that covers it instead of selling it piece by piece.
Who owns my domain?
You do. It's registered in your name, on your account, and it stays yours no matter what happens with us. If you don't have one yet, we'll walk you through buying it.
What kinds of businesses do you work with?
Local service businesses, trades, salons, studios, clinics, shops, rental companies, and independent professionals, mostly around Utah. If your customers find you in person, we can give them somewhere to land. If they find you on Google, we can make sure they do.