How it works

You've already made the decision to hand this off. What's left is three decisions, and we bring you each one when it's ready.

The five steps

  1. Tell us about your business.

    Eight questions, and most of them you can answer off the top of your head. That is everything we need to put four designs in front of you.

  2. Pick a direction.

    We send you one page with four different home page designs on it. You pick the direction that looks like your business, then answer the two questionnaires that follow — one on your brand and the demo, one to drive the build. Each is one pass, not a back-and-forth. On Search and Search Plus, keyword research runs at the same time and shapes what comes next.

  3. We lay out every page.

    You see every page the site will have, and how each one is put together. The words and photos come later.

  4. We add your words and photos.

    Your copy and photos go into the layouts you approved. You look it over, send your changes in one go, and we launch.

  5. We keep it working.

    Hosting, maintenance, monitoring, and the annual recap. On Search and Search Plus, the articles keep going out too.

Keep it simple.

The three stages

Each stage settles one question before the next one starts.

  1. What you see
    One page you scroll through, with four different home page designs on it. It is there to show you a look, not a finished site: nothing on it is wired up, and none of it is about your business yet.
    What you decide
    Which one looks like your business.

    You're picking a direction, not a final design. From there we fit it to your business, your colors, your photos. On Search and Search Plus, keyword researchFinding the words your customers actually type into Google, so the site gets built around them. Search and Search Plus only. is already running in the background.

    What changes by package
    Presence
    Pick a direction and this stage is done.
    Search
    The research is already under way, so by stage two we know which pages you need.
    Search Plus
    The same research, plus a look at what your competitors rank for and where they are thin.
  2. What you see
    A layoutThe shape of a page: what goes where, and in what order. The floor plan before the furniture. for every page the site will have. Image areas are outlined boxes and the text is lorem ipsum, the standard placeholder.
    What you decide
    Whether the site has every page you need.

    The placeholder text is on purpose. If we filled it in with real words, you'd read them instead of looking at the page, and they aren't written yet.

    What changes by package
    Presence
    The pages you asked for, in the order that makes sense for them.
    Search
    The page list comes out of the keyword research, so there are usually service or location pages you had not thought to ask for.
    Search Plus
    The same, plus pages aimed at the gaps your competitors leave open.
  3. What you see
    The finished site, with your words and images in place.
    What you decide
    That it's ready to go liveYour site moves off our preview link and onto your real web address, where customers can find it..

    Your photos, and your copyThe words on your website. Headlines, page text, button labels, all of it. Nothing to do with copying anything. if you're on Presence, are due before this stage starts. After that it's one last look, then we launch.

    What changes by package
    Presence
    You send us your words. We edit them and put them in place.
    Search
    We write your core pages around your keywords. There is one call first, so we get your tone right.
    Search Plus
    The same call and the same writing, shaped by what your competitors leave out.

That was the last decision. From here the site is ours to keep running, with hosting, maintenance, and monitoringWe watch the site for outages, broken pages, and errors, so problems get caught before you notice them. on every package.

What changes by package
Presence
Hosting, maintenance, monitoring, minor content updates, and a plain-English recap once a year.
Search
All of that, plus 24 SEOSearch engine optimization: the work that helps your pages turn up when someone searches for what you do. blog posts a year and Search Console monitoring.
Search Plus
All of that, plus active work on the site through the year as the numbers come in.

One round of changes at every stage.

Changes cost the least while the site is still rough, so that's where we put them. If none of the four directions works, we show you more. If a page is laid out wrong, we redo it while it's still empty. The last round is for the finished site, once your words and photos are in.

What we need from you

  • Accurate information about your business: what you do, where, for whom, your hours, and anything a customer would ask.
  • A pick from the four directions we show you at stage one.
  • Your photos and logo, and your copy if you're on Presence, by the start of stage three.
  • One call, on Search and Search Plus, so we get your tone right.
  • A reply at each stage, and when a scheduled article needs a correction or something about the business changes.

What you won't have to do

  • No web-building homework.
  • No blank page to stare at.
  • No standing meetings.
  • No logging into anything.
  • No decisions about hosting, plugins, or platforms.

Keep your business moving.

We'll take care of the website.

Start your site